Following our previous post, The Power of finding your Purpose, we want to share the inspiration, the legend, the story that first started us down the path of “WHY”. This TED TALK by Simon Sinek was the first glimpse into what would become the backbone of our entire company – and the beginning of some very strong brand stories for some very special clients.

This is so much a part of our day that we even have this poster by Lynne Cazalay stuck on the board above our desks. 

You can download a printable copy here

Thank you Mr. Sinek, for the daily inspiration.