by Amy | Apr 23, 2022 | Publishing Stuff
It’s World Book day and needless to say it’s one of our favourite days of the year! While we hoped to give you a short list of our all time favourite books, the task proved impossible! So we have done our research, taken to the statistics (and the stories...
by Amy | Feb 27, 2022 | Publishing Stuff
We understand how hard it is to get started on a novel, and how overwhelming it can be to finish one. So we thought we would share one of our own favourite methods. It’s simple, it’s iconic, and it’s a winner. SAVE THE CAT BEAT SHEET The percentages...
by Amy | Oct 22, 2021 | Lifestyle
Story telling has evolved. Everything evolves, and as we all know, the digital age has brought on an unprecedented rate of human evolution. One of the many (many) things that has quickly become a norm, bringing with it both great virtues and great controversy – is the...
by Amy | Sep 20, 2021 | Lifestyle, Lorem Ipsum Stuff
Part 1: The Big Clean A couple of weeks ago the Lorem Ipsum team was gazing out of one of our (home) office windows in a pensive and contemplative state (known to many as “writing”), and we found ourselves somewhat distracted by the large piles of trash...
by Amy | Jul 12, 2021 | About Us, Agency Stuff, Lifestyle
Congratulations! It’s a bouncing baby bi-sexual, mixed-race, multi-genre hybrid Independent creative story house! July marks nine months since Lorem Ipsum first stepped gangly legged onto the runway of public existence. We wobbled down the catwalk, stumbled a little,...
by Amy | Apr 14, 2021 | Agency Stuff
Today we tip our hats to the great Johannes Gutenberg! If you’ve used WordPress you know about the Gutenberg editor. If you’ve worked with text you know that Gutenberg is a font. What you might not know is that the man these things are named after –...
by Amy | Apr 12, 2021 | Industry News
A brand is more than a visual identity: the name, logo, and graphic design used by an organization. A brand is a psychological construct held in the minds of all those aware of the branded product, person, organization, or movement. Brand management is the work of...
by Amy | Mar 31, 2021 | Lifestyle, Silly Stuff
Dear Employer, thank you for taking the time to fill in our six-page questionnaire, write a personalized covering letter, provide us with your childhood dental records, and apply for the employer position advertised.We have had so many applications, and after sifting...
by Amy | Jan 30, 2021 | Branding Stuff, Marketing Stuff
With January 2021 we’re not just seeing a new year roll in, we’re seeing the rebirth of the workforce in a whole new era. If 2020 was the fire of transformation, then 2021 has brought us a need to do more than just get back on the horse. The horse is dead,...
by Amy | Jan 3, 2021 | Agency Stuff, Branding Stuff
How to get your Startup Started You can’t map out every process, document and fine detail before you start. There comes a point when you just have to take that leap of faith and get started. Start by Starting You start by starting. Yup, you read that right. It’s...
by Amy | Jan 2, 2021 | Branding Stuff, Marketing Stuff
Following our previous post, The Power of finding your Purpose, we want to share the inspiration, the legend, the story that first started us down the path of “WHY”. This TED TALK by Simon Sinek was the first glimpse into what would become the backbone of...
by Amy | Jan 1, 2021 | Advertising Stuff, Agency Stuff, Branding Stuff
The Power of finding your Purpose Why do you do what you do? Your knee-jerk reaction is probably “to make money”. That’s okay – the function of every business is to make money. But we are not asking what your function is, we are asking why you chose to go about making...
by Amy | Dec 23, 2020 | Silly Stuff
17 Steps to making it through a family Christmas smiling On the Twelfth night of Christmas my true love gave to me “1 dented bumper, 2 COVID masks, 3 alcohol bans, 4 new neurosis, 5 illegal cigarettes, 6 sanitizers, 7 Eskom blackouts, 8 bounced debit orders, 9 toilet...
by Amy | Dec 8, 2020 | Agency Stuff
You can’t leap a chasm in two small steps, you have to jump. On the 1st of October we stepped off of the permanent employment train. Two cogs dislodged from the corporate machine, and rolled onto the platform of the great unknown, at wtf now station. Like tumble...
by Amy | Sep 30, 2020 | Agency Stuff, Lorem Ipsum Stuff
forward Why Lorem Ipsum? Welcome to the Lorem Ipsum story. We are a hybrid ad agency and publishing house with a strong ethical motivation to create marketing campaigns and creative solutions which are environmentally friendly, socially ethical, and sustainable. Our...
by Amy | Sep 20, 2020 | Pro-Bono Stuff, Upliftment Stories
Nica’s delicious treats is one of our most delectable “Female Power & Upliftment” success stories. I discovered this wonderful home baker through a friend when she baked us a chocolate cake. After a chat I discovered that she was a retrenched...
