Whatsapp Groups: The Golden Rules

Whatsapp Groups: The Golden Rules

Story telling has evolved. Everything evolves, and as we all know, the digital age has brought on an unprecedented rate of human evolution. One of the many (many) things that has quickly become a norm, bringing with it both great virtues and great controversy – is the...
Changing a community narrative

Changing a community narrative

Part 1: The Big Clean A couple of weeks ago the Lorem Ipsum team was gazing out of one of our (home) office windows in a pensive and contemplative state (known to many as “writing”), and we found ourselves somewhat distracted by the large piles of trash...
CHAPTER TWO – NINE MONTHS LATER

CHAPTER TWO – NINE MONTHS LATER

Congratulations! It’s a bouncing baby bi-sexual, mixed-race, multi-genre hybrid Independent creative story house! July marks nine months since Lorem Ipsum first stepped gangly legged onto the runway of public existence. We wobbled down the catwalk, stumbled a little,...
Happy Birthday Johannes Gutenberg

Happy Birthday Johannes Gutenberg

Today we tip our hats to the great Johannes Gutenberg! If you’ve used WordPress you know about the Gutenberg editor. If you’ve worked with text you know that Gutenberg is a font. What you might not know is that the man these things are named after –...
The role of the BRAND in the NPO sector

The role of the BRAND in the NPO sector

A brand is more than a visual identity: the name, logo, and graphic design used by an organization. A brand is a psychological construct held in the minds of all those aware of the branded product, person, organization, or movement. Brand management is the work of...